Built While Flying
Built While Flying is a brand that I designed for the tech team at Condé Nast. They approached Ghostly Ferns with the concept that while they're running many successful magazines, they're also working on a lot of tech based side projects. They're building while they're flying.
With any project, I like to provide my clients with options. Sometimes you have to go in many directions before you come across the right one. Here are some of the initial concepts I provided Condé Nast before we arrived at the chosen brand direction.